When an auto accident happens unexpectedly, anyone can become a victim. One moment you're commuting back home after a long day at the office. The next, your car is totaled, and you're injured in the hospital due to another person's negligence. It's not fair, but it happens every day. Unlike the irresponsible party who caused the accident, personal injury victims often suffer the most in auto accidents. They have to worry about lost days at work, the long road to recovery, and the inability to provide for their family. Sadly, many people injured in car accidents don't have the luxury of worrying about bills because they're fighting for life in the emergency room.
And while modern cars come equipped with safety features like blind spot monitoring and cross-traffic alerts, motor vehicle accidents are still a huge problem in South Carolina. According to the South Carolina Department of Public Safety, in 2020, one person was injured every 11 minutes in a car collision. Even worse, one fatal collision was recorded every 9.1 hours.
Unfortunately, victims of auto accident negligence often don't know what to do when another driver hits them. They have questions like:
These same innocent people provide official statements to insurance agencies without knowing the consequences.
However, if you or your loved ones are victims in a car crash, there's good news. Laws in South Carolina mandate that guilty parties must compensate for pain and suffering. But in order to get the compensation you deserve, it's crucial to work with a personal injury attorney in Columbia, SC. Experienced personal injury lawyers know how to bolster your case by securing witnesses for questioning, obtaining accident scene information, and documenting vehicle damage. If these tasks aren't completed quickly, you are far less likely to receive the compensation you and your family deserve.
Theos Law Firm exists to fight for your rights and to ensure negligent drivers are held responsible for the damage they do to your family. It's really that simple. We aren't afraid to trade blows with selfish insurance agencies. Because, unlike Theos Law Firm, they couldn't care less about your best interests.
Here are just a few reasons why so many hardworking people choose Theos Law Firm:
When you're involved in a car or truck accident, it can be a life-changing event. Having represented hundreds of personal injury victims, we understand that you may be confused and frightened. You know you need to speak with a lawyer, but you need a calm, cool presence to ease your anxiety. You need someone who understands what you're enduring, and we know how you feel. Unlike other auto accident attorneys, we believe that personal injury claims are more about the people involved and less about money and settlements. When you reach out to Theos Law Firm, you can rest easy knowing our team will treat you with dignity, compassion, and empathy.
With many years of combined personal injury experience, there's nothing that our team hasn't seen in terms of auto accidents. With that said, we understand that there is no "common" type of accident or scenario - no two accidents are the same. We have represented clients involved in DUI accidents, truck rollovers, reckless drivers, interstate pileups, rear-end collisions, and even Uber driver crashes. With such extensive experience, our team has the tools and talent to take care of you, regardless of how complicated your case might be.
The recovery process involved with automobile accidents changes with every person we represent. There are dozens of details to account for, from car repairs to insurance questions and everything in between. These small but necessary details aren't easy to accomplish for injured parties. That's why our team goes the extra mile to help cut through the red tape to ensure your medical bills are paid, and your car gets fixed. The less weight you have on your shoulders to worry about, the faster you can focus on recovering.
Unlike other personal injury law firms, our team is 100% committed to protecting your rights, and we're uniquely positioned to do so with decades of combined experience. We offer robust representation for many types of auto accidents, including:
If you have been the victim of an accident listed above, please understand that time is of the essence. There is limited time to seek compensation for your injuries, hospital bills, lost wages, and more. As such, there is only a short time to obtain experienced representation for your personal injury case.
Our team knows that finding the right attorney to represent you is an important choice. Therefore, we believe that an initial consultation is imperative to understand your needs and identify your goals fully. When we sit down with you to learn the nuances of your accident, we'll cover all aspects of South Carolina law pertaining to your case. That way, you're armed with information and have an idea of the next steps our firm will take to represent you.
Remember - the sooner we can dig into the details of your case, the sooner we can pursue your rightful compensation. As seasoned personal injury attorneys, our team specializes in several types of automobile accidents:
Car accidents are a serious problem in South Carolina. If you're an adult, you probably know someone involved in a bad car crash in our state. When you look at the stats, it seems like car accidents are always on the rise. One person was killed every 8.2 hours in a car collision. Even more sobering is that one teen driver is involved in a fatal or injury-causing collision every 1.6 hours. The unfortunate truth is that many people involved in car crashes were hurt due to the other driver's negligence.
Common car crash injuries in South Carolina include:
Car accident victims in South Carolina are often left to pay their medical bills but can't do so because they're too hurt to go to work or take their car in for repair. These life-changing scenarios can snowball into a series of scary events, leaving victims hopeless and unsure where to turn.
Fortunately, a car accident attorney in Columbia, SC can help you avoid these pitfalls and obtain the money you need to survive. At Theos Law Firm, our team has a deep understanding of the rules that dictate fault in South Carolina. We know that thorough representation is needed to receive maximum compensation, and we're well-prepared to achieve that goal for you.
Our car accident lawyers in South Carolina can recover compensation for injuries and damages:
The moments following the crash are often a blur when you're involved in a car accident. However, per South Carolina law, those on the scene must adhere to legal responsibilities and obligations.
First, try to stop your car and ensure it is positioned safely near the scene of the crash. Then, call 911 to report the accident. While most folks go into full-blown panic mode, you need to stay calm so you can process the situation. If you notice that there are injured people, give them "reasonable assistance." Per South Carolina Code of Laws, that could include transporting hurt people to a hospital or calling an ambulance for them.
If you're in a car crash, you need to be prepared to exchange contact information with other drivers at the accident scene. If the person who caused the collision is present, make sure to get their name, phone number, address, and insurance info. If witnesses are present, get their contact info, too, in case our team needs to obtain their account later.
Next, try to piece together how the car crash happened. This is an appropriate time to take photos of the cars, wreckage, and debris. Ask yourself if you think a vehicle failed to follow the rules of the road, like speeding or failing to stop at a stop sign.
Regardless of how minor your injuries may appear and who may be to blame for the accident, get legal advice from Theos Law Firm first before giving any recorded statements or refusing medical care.
Tractor-trailer and semi-truck crashes are often more complicated than two car crashing. Because these cases are more complex and nuanced, it's imperative that you contact a truck accident attorney in Columbia, SC to help you through the recovery process and win the compensation you deserve.
After a semi-truck crash, you must take steps quickly to preserve evidence so that the crash may be recreated. In serious semi-truck accidents where people are injured or killed, trucking companies usually send a team of investigators to the accident site immediately. These investigators will do their best to obtain evidence that can hurt you in court or even attempt to hide or destroy evidence. The last thing a trucking company wants is for you to win a settlement against them.
That's especially true since various entities may be liable for your truck accident injury, not just the driver. The trucking company, the trucking manufacturer, and the team responsible for truck maintenance could also be responsible. Additionally, if dangerous or inadequate road conditions factor into your accident, you could actually sue some government departments. For those reasons, it's critical to retain quality representation ASAP after a truck accident in South Carolina.
At Theos Law Firm, our team has experience winning compensation in many types of truck accidents, such as:
As your truck accident lawyer in South Carolina, we work hard to fight for your rights and win your case. In order to do so, our team will:
We'll arrive on-scene to notate skid mark length and the locations of vehicles involved. We will also capture detailed pictures and measurements pertinent to your crash.
Obtaining the trucking company's records and discovering the info they have on the semi-truck driver involved is an important part of our process. We will also secure access to the trucker's driving log notes, which they must maintain according to law.
Like airplanes and helicopters, big rigs have a "black box" that records real-time truck data, like speeds, changes in direction, and brake application.
We'll arrive on-scene to notate skid mark length and the locations of vehicles involved. We will also capture detailed pictures and measurements pertinent to your crash.
Sometimes an expert is needed to digest all the evidence and provide an expert opinion on the cause of the semi-truck collision. When needed, our team will hire such an expert to ensure your case is robust and air-tight.
We will obtain the police's investigation report and any accident photos, measurements, or other documentation taken by officers while investigating your semi-truck crash.
It's imperative to find all the witnesses of your accident and interview them to get recorded statements in a timely manner. Doing otherwise may result in faded memories and inaccurate facts.
Time and again, auto accident victims agree to early settlements provided by insurance companies because the offer seems like a lot. But what if you return to work after recovering from an accident, only for your pain to return?
With adjusters, lawyers, and investigators at their disposal, insurance agencies will do everything in their power to minimize the compensation you deserve. Don't let them pick on you or silence your voice. If you or a loved are victims of a negligent car or truck accident in South Carolina, contact Theos Law Firm today. We have the team, tools, and experience to fight back on your behalf, no matter how complicated your case may seem.
To schedule an appointment for your free consultation, contact Theos Law Firm in Columbia today.
A body was found inside a burning mobile home Sunday, according to the Columbia Fire Department.At about 5:45 p.m., crews responded to a fire at a single-wide m...
A body was found inside a burning mobile home Sunday, according to the Columbia Fire Department.
At about 5:45 p.m., crews responded to a fire at a single-wide mobile home on South Goodwin Circle, the fire department said. That’s in the Gadsden area of Richland County, near the intersection of Bluff Road and Congaree Road.
When the emergency crews arrived they found the fire was fully involved, according to the fire department.
The crews worked to establish a water supply and suppress the blaze from the outside of the burning home, the fire department said.
After entering the home firefighters discovered one person inside, according to the fire department. The Richland County Coroners Office was immediately called to the scene, the fire department said.
The coroner’s office has not publicly identified the victim, or announced a cause of death.
No other injuries were reported.
The fire department said the blaze was extinguished. Information about how long it took to extinguish the fire was not available.
There was no word on where the fire originated, but the cause of the fire is is being investigated by the Richland County Fire Marshal’s Office, according to the fire department. Officials did not say if foul play was suspected.
COLUMBIA — As summer approaches in the Midlands and the weather heats up, it’s the perfect time to celebrate and support Columbia’s vibrant AAPI (Asian American and Pacific Islander) community. Whether you’re exploring new flavors, discovering local artisans or uplifting AAPI-owned businesses, there are countless ways to engage with the culture and creativity that help make our city shine.Bollywood Beats + BalanceW...
COLUMBIA — As summer approaches in the Midlands and the weather heats up, it’s the perfect time to celebrate and support Columbia’s vibrant AAPI (Asian American and Pacific Islander) community. Whether you’re exploring new flavors, discovering local artisans or uplifting AAPI-owned businesses, there are countless ways to engage with the culture and creativity that help make our city shine.
What: In honor of AAPI Heritage Month, FIT Columbia owner Angela Yong Sellers is hosting a free, soul-soothing evening celebrating Indian culture through mindful movement and music. Join for Bollywood Balance + Beats — a beginner-friendly outdoor yoga session blending gentle flow with vibrant Bollywood-inspired beats. Bring your own mat and settle in for a 45-minute beginner class with time to mingle before and after.
Where: 24 Hour Pickleball Club, 2401 Sumter St.
When: 5:30-7 p.m., May 22
Price: Free
More info: tinyurl.com/58nsj57j
What: Enjoy Asian American Pacific Islander Month through Open Mic performances while tasting Asian cuisine. This family-friendly event combines food with live performances, which will feature DJ Maya Wang, Ethan Sosa, traditional Filipino dancers and more.
Where: Richland Library Northeast, Northeast Large Meeting Room, 7490 Parklane Road, Columbia
When: 6-7:45 p.m., May 29
Price: Free
More info: tinyurl.com/59j8stvw
What: Celebrate AAPI Business Day Proclamation — a day dedicated to acknowledging the profound impact of the Asian and Asian-American community on S.C.'s economy, culture and society. The ceremony will honor the achievements of AAPI businesses and individuals who are driving economic growth.
There are many facts of life in Columbia and the Midlands.Columbia serves as the seat of state government, is home to South Carolina’s flagship university and hosts the nation’s leading Army training installation in Fort Jackson. The Midlands, in general, has a steadily growing population, an accelerating business climate, and an abundance of natural resources, highlighted by Lake Murray and numerous scenic rivers and streams.And, by God, we love some chicken tenders.In the last several years, a number of est...
There are many facts of life in Columbia and the Midlands.
Columbia serves as the seat of state government, is home to South Carolina’s flagship university and hosts the nation’s leading Army training installation in Fort Jackson. The Midlands, in general, has a steadily growing population, an accelerating business climate, and an abundance of natural resources, highlighted by Lake Murray and numerous scenic rivers and streams.
And, by God, we love some chicken tenders.
In the last several years, a number of established or burgeoning chicken tender chains have proliferated in the area, as I’m sure you’ve likely noted. Zaxby’s, of course, has long been a player in the area, but the last few years have seen the opening of other spots, including Slim Chickens, Dave’s Hot Chicken, Cash’s Chicken, Cocky Rooster and, most recently, Guthrie’s Chicken in Lexington.
Recently, as a service to our readers and to the detriment of my arteries, I set out to try a half-dozen of these palaces of poultry and report back on my findings. I’m calling it the 2025 Chicken Tender Tour.
First, before anyone hollers at me, some ground rules:
This tour didn’t include your places like Bernie’s or Zesto and others that are famed for their bone-in chicken. Or any of the sandwich-focused spots like Chick-fil-A. Rather, I focused on that very specific lane of places that, for the most part, are often known for offering some variation of chicken tenders, seasoned curly fries, Texas toast and an orange “special sauce.”
The establishments are presented below in the order in which I visited them. And yes, as part of this project, I ate chicken tenders and fries for lunch for six consecutive days. My blood is now 38% special sauce.
This is the new kid on the block, at least in the Midlands. On April 22, Guthrie’s, which was founded in Haleyville, Alabama, opened its first South Carolina location at 2404 Mineral Springs Road in Lexington, just off Sunset Boulevard in one of the busiest retail corridors in the region. While Guthrie’s may be new to the area, it is not new to the chicken finger game. In fact, the company claims in a release that, in 1982, it opened the “first-ever chicken finger-only restaurant.”
As you might imagine, Guthrie’s has been busy since it hit town. There’s nothing people love more than a new restaurant. The traffic flow around the place during my recent visit would have made a New York cabbie blush.
Lunch, however, was quite good. The menu at Guthrie’s is pretty stripped down. They’ve got chicken fingers, fries, toast, slaw and, of course, the requisite “signature sauce.” The chicken was plump, flavorful and perfectly breaded, and the sauce has a nice little zing. The star for me at Guthrie’s was the Texas toast, which was buttered and cut thicker than most other chicken tender places.
So there’s a great little scene in the fifth episode of the second season of FX’s acclaimed show “Atlanta” — the episode is titled “Barbershop” — in which Paper Boi and the eccentric barber known as Bibby are riding in a car together after a long day in which Bibby has dragged Paper Boi through a host of frustrating schemes and scenarios. As a mea culpa, Bibby tells Paper Boi he’s going to get him something to eat.
“Hey, you like Zaxby’s?” Bibby asks.
“Don’t be rude,” Paper Boi replies. “Of course I love Zaxby’s”
I’m on the same wavelength as Paper Boi on this one. Zaxby’s, long a presence with multiple locations in the Midlands and across South Carolina, is a reliable purveyor of flavorful fingers and the omnipresent Zax Sauce. For this roundup I visited the location at 2320 Augusta Road in West Columbia and got the four-piece chicken finger plate.
While Zaxby’s is known for its fingers and other items — they’ve recently started offering quesadillas, oddly — their fries have always been the highlight for me. It’s that special fry seasoning that does it. Even my wife, a notorious crinkled fry hater — don’t get her started on Rush’s new fries — likes Zaxby’s seasoned delights.
Here’s an Arkansas traveler that has emerged on the Midlands scene in the last three years, with locations on Garners Ferry Road, in Forest Acres and on Killian Road in northeast Columbia.
Founded in Arkansas in 2003, Slim Chickens has expanded to more than 200 restaurants across the U.S. through the years. While it certainly fits in the chicken tenders/fries/toast/sauce genre that we’re exploring here, Slim Chickens also branches out a bit more with its menu, offering everything from chicken & waffles to mac & cheese bowls to chocolate brownie pudding jars and more.
Staying with the assignment, I recently popped into the Slim Chickens at 2089 N. Beltline Blvd. and got the Classic Meal — four tenders, fries and toast. Slim’s diverges from some of the others in that it has straight-cut fries, rather than crinkled. It all made for a good meal, but what I perhaps liked best about it was that the signature orange Slim Sauce runs a little sweeter than some of the competitors. Also, calling it “Slim Sauce” is seemingly a bit of a misnomer, something I took into account when having chicken fingers and fries for lunch for the third consecutive day.
It’s hard to think of a restaurant franchise name more on the nose for Columbia, home of the University of South Carolina Gamecocks, than “Cocky Rooster.”
(No, seriously, one of the catchphrases on its website is “Time to get cocky!”)
The nascent chain, which was founded in Virginia, opened a location in March at 2019 Devine St. in the heart of Five Points. The Columbia location has tenders, sandwiches and wings, all of which can be dressed out in various sauces. It also has the phrase “Cluck around and find out” emblazoned across one of its walls. I took that as more of an invitation than a dare. I’m always ready to cluck around.
Upon my recent first visit to Cocky Rooster, I found that it is not exactly a 1:1 competitor with the other tenders/crinkle fries/toast/orange-hued special sauce places. They’re doing chicken and fries, certainly, but in a slightly different lane with a variety of dips and sauces and such. I got four tenders and fries, and got some honey mustard BBQ sauce and some garlic Parmesan sauce for the dipping.
There are a couple things I can say about the chicken during my Cocky Rooster stop. One, it was freshly cooked, and I do mean freshly. I think there was about five seconds between it coming out of the fryer and onto my tray. It was slightly hotter than the surface of the sun. And secondly, these were massive, absolutely hulking tenders. I ordered four, but could easily have just gotten two. I imagine this place will do well in the heart of Five Points, particularly with to-go business.
And then there’s the hot one.
Dave’s Hot Chicken has been making its mark in the last several years, expanding from a pop-up in East Los Angeles in 2017 to more than 250 stores across the nation as of 2025. Columbia got its first spicy taste in 2023, when Dave’s opened a location at 4601-A Devine St.
As the name suggests, the centerpiece of the menu at Dave’s is hot chicken, with tenders and sliders that are available in seven escalating heat levels, ranging from no spice on the low end to Carolina Reaper at the hottest. They make you sign a waiver when get the Carolina Reaper, to give you an idea of what you’re getting into there.
Maybe it’s because I’m soft, or maybe it’s because I don’t like signing waivers when I eat lunch, but upon a recent visit, I chose to just go with the second-hottest level of heat — extra hot — when I got my meal. I got the two tenders with crinkled fries, which comes with two pieces of white bread, pickles and Dave’s Sauce.
I’m going to keep it real with you, because that’s all I can do if you’ve stuck with me this far: This was probably my favorite stop on this chicken finger tour. I took the tenders and folded the white bread around them and made little sandwiches, which perfectly offset the extra hot spice level. To be clear, my sinuses were fully opened upon exiting the building, but still. The Dave’s Sauce also was a flavorful way to cut the heat a bit.
My last stop on the 2025 Chicken Tender Tour was at Cash’s Chicken at 145 Chapin Road in Chapin. This restaurant is a local spin on the chicken finger craze — the same group owns the J.R. Cash’s casual dining restaurants in the area — and the space is decorated in a red, white and blue, patriotic theme. Few things are as American as a tender combo and some special sauce.
Cash’s has some juicy, flavorful chicken, and the breading is not overly heavy. They have the requisite crinkled fries, and the special sauce has a zing and a nice consistency.
But the highlight of the show, for me, was the bread. Rather than Texas toast, the chicken tender meal at Cash’s comes with a honey butter croissant. Hot, fluffy, sticky and, frankly, delicious, it was a nice variant to the industry standard. It almost serves as a quasi-dessert, and I mean that in the best possible way.
This story was originally published May 8, 2025 at 5:00 AM.
May 7, 2025 6:00 AM
May 6, 2025 12:48 PM
The State
Chris Trainor is a retail reporter for The State and has been working for newspapers in South Carolina for more than 20 years, including previous stops at the (Greenwood) Index-Journal and the (Columbia) Free Times. He is the winner of a host of South Carolina Press Association awards, including honors in column writing, government beat reporting, profile writing, food writing, business beat reporting, election coverage, social media and more.
Columbia will get more time to deal with a demand from the state Attorney General to repeal an ordinance banning conversion therapy for minors.In April, South Carolina Attorney General Alan Wilson wrote to Columbia leaders ordering that they repeal a city law that prohibits conversion therapy, a controversial practice that is largely opposed by the medical community.The practice seeks to change a person’s sexuality or g...
Columbia will get more time to deal with a demand from the state Attorney General to repeal an ordinance banning conversion therapy for minors.
In April, South Carolina Attorney General Alan Wilson wrote to Columbia leaders ordering that they repeal a city law that prohibits conversion therapy, a controversial practice that is largely opposed by the medical community.
The practice seeks to change a person’s sexuality or gender identity, and leading health and psychology organizations have deemed it ineffective and harmful.
Wilson’s office previously threatened legal action if the city did not walk back the ban, saying it violates state law and the First Amendment. The city responded to Wilson’s request by saying it would give it “proper attention.”
“As you are probably aware, any action taken to repeal or amend our ordinances requires two public readings. Council is fully prepared to provide proper attention to your request. However, we request 30-60 days in order to provide the required public notice and calendar the item,” the city’s letter to the Attorney General’s office, dated May 5, reads.
The Attorney General’s Office is granting the city the extension, but expects to hear an update from Columbia leaders by July 7, according to a letter from the office sent to the city.
It is not immediately clear how Columbia leaders plan to respond when the conversation therapy ban comes before the city council. Mayor Daniel Rickenmann was not available for an interview Wednesday because he was in Washington D.C., according to an aid. He previously voted against the ordinance, saying he believed it was a family decision.
But when the Attorney General’s letter hit the city’s desk in late April, Rickenmann raised an eyebrow, saying, “This hasn’t been an issue for four years. … Is it just a reminder or ... is it political season?”
Attorney General Wilson is a likely candidate for governor in 2026.
April 23, 2025 11:10 AM
Just a few days after the city sent its letter to the Attorney General’s Office, the city council heard testimony from over half a dozen people, and received a letter signed by hundreds more urging the city to stand behind the ordinance passed in 2021, at Tuesday night’s regularly scheduled council meeting.
“Conversion/reparative practices are not only ineffective, but cause severe trauma to individuals and their families. These are practices that every major medical and mental health organization opposes,” that letter reads. “Repealing this ordinance tells our youth, and subsequently our adults, that Columbia knows the harm ‘conversion therapy’ causes, and is bending to specific ideology regardless of the extreme risk it poses to the lives of those in our community who are forced to endure it.”
The ACLU of South Carolina, Reformation Lutheran Church and over half a dozen other organizations signed that letter, along with 429 members of the public.
Matthew Butler, a representative for the ACLU who spoke before the city council Tuesday, reiterated that message, saying he is proud that Columbia was the first city in South Carolina to have a law against conversion therapy for minors.
“Do not retreat,” he said, “Do not abandon the children in the community your ordinance was written to sheath.”
Others who spoke included members of Reformation Lutheran Church, mental health clinicians and members of the LGBTQ community who said they have have witnessed or experienced first-hand the fallout of conversion therapy practices.
Actress and member of Reformation Lutheran Church RaéVen Kelly Dinwoodie gave a passionate plea to council, saying, “Please, Mr. Mayor and council members, make the kind, the loving and the Christ-like decision to send a message to the world. Back here in Columbia, we protect all of our residents.”
The ordinance first passed in a 4-3 council vote in June 2021, with Rickenmann and former Mayor Steve Benjamin both voting against it at the time. The other no vote was Councilman Rev. Ed McDowell, who along with Rickenmann has remained on the council since that vote.
Of the four council members who voted in favor of the conversion therapy ban in 2021, just Will Brennan is still on the council.
Brennan declined to comment when reached by The State Wednesday.
The ordinance restricts any licensed healthcare or mental health provider in Columbia from providing conversion therapy, and promises a fine of up to $500 per violation.
Rickenmann previously said no fines have been issued since the ordinance was passed. The policy came from conversations with LGBTQ members of the public and therapy practitioners who specifically asked for it.
“We believe that it’s protecting people who are most marginalized, who need the protection,” said Dylan Gunnells, President of SC Pride, adding that even if the ordinance has not yet been used by the city, it is still an important guardrail.
This story was originally published May 7, 2025 at 1:33 PM.
COLUMBIA — Nike’s new commercial highlighting its collaboration with University of South Carolina alum A’ja Wilson is a minute-long love letter to her hometown.The commercial, titled “One of A’Kind,” promotes Wilson's first signature shoe with the company, ...
COLUMBIA — Nike’s new commercial highlighting its collaboration with University of South Carolina alum A’ja Wilson is a minute-long love letter to her hometown.
The commercial, titled “One of A’Kind,” promotes Wilson's first signature shoe with the company, the "A'One."
The ad features local faces like Dawn Staley, Wilson's parents Roscoe and Eva, and members of the cheerleading and dance teams from Benedict College, a local HBCU. It was directed by Malia Obama, daughter of the former president.
Roscoe Wilson himself is an alumnus of Benedict College.
In total, three dancers from "Sweet Sensation" and eight cheerleaders from “The Golden Standard,” as the squad is now known, participated in the commercial.
"I really believe that (A'ja Wilson) is someone that young ladies can look up to, and I'm just so happy our girls got to do it," said Sheree Nelson, coach of the Sweet Sensation. "Little kids can see them in the commercial, and now they can look up to Sweet Sensation and the Benedict cheerleaders, and I just think that's awesome."
Dasheara Hanna, a rising junior at Benedict, has been on the team for two years.
“I’ve never had an opportunity like this, so this is big to me. Especially coming from a small city,” said Hanna, who is from Baltimore, Md.
The ad went viral on social media, with one New York Times article calling it “the best commercial of the year.”
“I don’t think they knew it was going to go as big as it did,” said Teri Mills, who has been coaching the Benedict College cheerleaders for the last 28 years.
From Feb. 1-3 the girls were in day-long rehearsals and fittings.
“From the moment I arrived at the first rehearsal I could just automatically tell like 'this is going to be some talented moves,' ” Hanna said.
She said the dancers and cheerleaders worked seamlessly together, and she was proud of her squad for meeting the demands.
“HBCU cheering is more stomping and clapping and shaking, you’re expressing your moves more,” Hanna said. “It’s more of a rhythm.”
When the actual filming day came Hanna said she was full of excitement.
On Feb. 4, they arrived on set at a pool in Columbia around 4:30 a.m. to get their hair and makeup done, and rehearse “over and over and over, and over again,” Hanna said.
The results of their hard work? “It was powerful,” Hanna said.
“I love the history and the background of it. I love the meaning of each and every single thing that was in the commercial. I love how they express our Black girl cultural identity,” Hanna said.
Mills said she was so proud of the girls and loved what the ad represented.
“I thought it was beautiful," she said. "It touched on everything about growing up as a little girl."
Wilson played at the University of South Carolina from 2014-18, winning a national championship in 2017, before joining the pros.